The more you stack, the more you win
the campaign invited consumers by introducing a stacking challenge that not only boosted Oreo sales but also inspired individuals to push their creative boundaries at home. The pinnacle of this endeavor was the establishment of a Guinness World Record for the tallest Oreo stack—an achievement that truly set the campaign apart and solidified its impact on the brand's audience and won a Silver award at the APAC Effie Awards
